THE HI-TECH FABRICS DEVELOPED IN NATURE’S LABORATORY
Nature has its own laboratory for developing high-quality materials.
It’s called the desert.
The hero of this laboratory is camel hair.
In the centre of the fibre, there’s a hollow space that acts a vacuum, insulating cold or hot air.
That’s why the camel hair has thermostatic properties which protect and insulate the camel in high mountain cold and blizzards while keeping cool in desert heat depending on the temperature.
We use the camel hair for the insulation of our linings.
It’s machine washable and recyclable.
Its trade is also well recorded, so we can be sure that all the animals have been treated well.
MEET THE TRAVELER. PEETER JÄRVELAID
Meet the Traveler is a series of short interviews with our good friends (and customers).
Peeter is a recognized movie and TV commercial producer with a passion for travelling, naturally.
Name: Peeter Järvelaid
ST shell: Navy
ST lining: Ramie/Wool/Linen
Occupation: Producer
Mindset: Put your soul in everything you do. The highest praise is a personal satisfaction of the result.
Q: What actor would you want to play yourself in a biopic about you?
A: Bill Murray
Q: What’s the movie called?
A: Age Specificities
Q: The movie with the best style?
A: The Tree of Life
Q: The movie that changed your life?
A: The Adventures of Lolo the Penguin
Q: Netflix or cinema?
A: Home cinema
Q: If you could pack only three things for a trip, what would they be?
A: ST parka, Bose noise-cancelling headphones, a book
Q: Plane or train? Why?
A: A train. It’s a pleasant progression where you can witness the landscapes and villages passing by
Q: Favourite airport?
A: Singapore Changi airport. The most personal service and care in the world.
MEET THE TRAVELER. TAURI SUMBERG
Meet the Traveler is a series of short interviews with our good friends (and customers).
Here’s what Tauri watches and where he travels.
Name: TAURI SUMBERG
Occupation: Entrepreneur
ST shell: Navy
ST lining: Merino Wool
Mindset: Assumption is a mother of all fuckups
Q: The movie with the best style?
A: It’s a TV show, actually. Peaky Blinders.
Q: The movie that changed your life?
A: I wouldn’t say any movie has changed my life but there have been movies with significant meaning. The kind of movies that when you watch them you realize right away that it’s going to be a classic or that a new talent has been born. Pulp Fiction and Lock, Stock and Two Smoking Barrels are good examples of such movies.
Q: Netflix or cinema?
A: I would say Netflix. There are certain things that I don’t like about movie theatres. Like the sound is too loud. Don’t get me wrong, the sound is good but why does it have to be so loud? It tires me.
Q: The coolest city?
A: It’s London for me. I feel good there. Actually, it’s kind of a cat vs dog question. It’s easier to pick the ugliest city. It’s Ulaanbaatar.
Q: Three things you never travel without?
A: Stetson cap, toothbrush and sunglasses.
Q: Favourite airport?
A: The easiest answer is Tallinn Airport. It’s where you land when you arrive back home. But I’ve seen some very funny places. I was in the middle of Uganda and the airport was like a bus stop. A small shelter. The plane had to land twice. First, it had to scare the antelopes and warthogs off the runway. I tend to remember the airports of strange places during my hiking travels. Big airports tend to look the same – security, shopping, eating, gates, boarding etc.
